Privacy
Policy.

Introduction

Objects (“Objects”, “we”, “us”, or “our”) operates a platform for a premium home décor and lifestyle exhibition. The platform includes this public website, a mobile application for visitors, an administration dashboard, and dashboards for participating exhibitors. This Privacy Policy applies to all of these.

It describes the personal information we collect, why we collect it, how we handle it, and the rights you have over it. If you do not agree with this policy, please do not use the platform. Where we act as the controller of your personal data, the contact details for any privacy question are in the Contact section.

Information we collect

We collect the following categories of information, depending on how you interact with us.

Account & authentication data

You can browse as a guest using a temporary session. If you sign in with Apple or Google, we receive your name, email address, and a unique account identifier as permitted by those services. We never receive your Apple or Google password.

Profile & activity

• Profile details you add or update (such as your name and email).
• Exhibitors you follow and products or AI designs you save to favorites.
• Product inquiries you send, including your message and contact details.

Content you upload

When you use AI Studio, we collect the room or space photos you upload so the system can generate a suggested design. Exhibitors and administrators may also upload product images for AI image tools. Please do not upload images that contain other identifiable people, sensitive personal information, or content you do not have the right to use.

Website form submissions

• Visitor registration: name, company, email, phone, how you are registering, your interests, and any message.
• Exhibitor applications: brand name, founding year, location, website, sector, booth preference, contact name and email, and your description.
• We also record the IP address of submissions to help prevent spam and abuse.

Device & technical data

• Push token: if you enable notifications, we register your device and store a messaging token.
• Usage data: interactions such as products viewed, device type, app version, and language preference.
• Log & diagnostic data: IP address, approximate location inferred from IP, and crash or error reports used to keep the service stable and secure.

How we use your information

• Provide and operate the platform — browsing exhibitions, exhibitors, products, speakers, and sponsors.
• Authenticate you and keep your account and our service secure.
• Generate the AI designs and image edits you request, and let you view and save them.
• Enable favorites, follows, and product inquiries, and route inquiries to the relevant exhibitor.
• Send transactional messages (such as registration and inquiry confirmations) and, where you have opted in, push notifications and updates.
• Respond to your registrations, applications, and questions.
• Understand and improve how the platform is used, including curating popular content.
• Detect, prevent, and investigate fraud, abuse, and security incidents, and keep audit records.
• Comply with our legal obligations.

AI features & image processing

Objects offers AI features powered by Google’s Gemini image model. In AI Studio, you upload a photo of a room and request a design generated with furniture from the exhibition. Product image tools let exhibitors and administrators process product photos, for example removing a background or creating marketing imagery.

To do this, the relevant image and your request are sent to Google’s Gemini API for processing. The generated result is returned to us and stored so that you can view and save your designs. We retain your uploaded images and generated results in our cloud storage, linked to your account, and you can delete saved designs at any time.

AI output is generated automatically and is provided for inspiration only — it may not always be accurate or suitable. We monitor aggregate AI usage and cost for operational purposes; this monitoring does not expose the content of your images.

Legal bases for processing

Where data protection law requires a legal basis, we rely on the following:

• Performance of a contract — to provide the services you ask for, such as your account, favorites, and AI designs.
• Consent — for push notifications, processing the images you choose to upload, and any marketing messages. You can withdraw consent at any time.
• Legitimate interests — to secure the platform, prevent abuse, and improve our services, balanced against your rights.
• Legal obligation — to keep records and respond to lawful requests.

How we share your information

• With exhibitors — when you send a product inquiry, your message and contact details are shared with the relevant exhibitor so they can respond.
• With service providers — trusted companies that process data on our behalf under contract, listed in the next section.
• For legal reasons — where required by law, or to protect the rights, safety, and property of Objects, our users, or others.
• In a business transfer — if we are involved in a merger, acquisition, or sale of assets, subject to this policy.
• With your direction or consent — when you ask us to share information.

We do not sell your personal data.

Service providers & sub-processors

We rely on the following providers to deliver the platform. Each processes only the data needed for its purpose.

Push notifications & communications

With your permission, we use Firebase Cloud Messaging to send push notifications about exhibitions, products, and updates. You can turn notifications off at any time in your device settings. We may also send service-related emails that are necessary to operate your account, such as confirmations and security notices.

Cookies & similar technologies

Our website and dashboards use a small number of cookies and similar storage:

• Strictly necessary — to keep you signed in and protect forms against cross-site request forgery.
• Preferences — to remember choices such as language and display settings.
• Limited analytics — to understand usage and improve the platform.

You can control or delete cookies in your browser settings. Disabling strictly necessary cookies may prevent parts of the platform from working. We do not use third-party advertising cookies.

Data retention

We keep personal data only for as long as needed for the purposes in this policy, or as required by law. Account data is retained while your account is active. Uploaded images and AI designs are kept until you delete them or close your account. Registrations, applications, and inquiries are kept for a reasonable period for follow-up and record-keeping. Logs and diagnostic data are kept for a limited period. When data is no longer needed, we delete or anonymize it.

How we protect your data

We use technical and organizational measures to protect your information, including encryption in transit (HTTPS), role-based access controls, audit logging of administrative actions, and reputable cloud infrastructure. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to protect your data and to respond promptly to any incident.

Your rights & choices

Depending on where you live — including under Egypt’s Personal Data Protection Law and, where applicable, the EU/UK GDPR — you may have the right to access, correct, delete, restrict, or object to the processing of your personal data, to data portability, and to withdraw consent.

You can exercise many of these directly:

• Edit your profile and manage your favorites and followed exhibitors in the app.
• Delete saved AI designs you no longer want.
• Turn off push notifications in your device settings.
• Request account deletion, or any other request, by emailing us.

We respond to requests within the time required by applicable law. You also have the right to lodge a complaint with your local data protection authority.

Children’s privacy

The platform is not directed to children under 16 (or the minimum age required where you live), and we do not knowingly collect their personal data. If you believe a child has provided us with personal information, please contact us and we will delete it.

International data transfers

Some of our service providers operate in other countries, so your data may be processed outside your country of residence. Where required, we rely on appropriate safeguards — such as standard contractual clauses — to protect your information when it is transferred internationally.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will post the revised version here and update the “Effective” date above. If the changes are significant, we will provide a more prominent notice, such as an in-app message or email.